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to lose steam
01
to lose momentum, energy, or enthusiasm for something, especially a task or project
![to [lose] steam definition and meaning](https://cdn.langeek.co/photo/40891/original/?type=jpeg "to [lose] steam definition and meaning")
Idiom
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The company's marketing campaign started out strong, but it has been losing steam in recent weeks as interest from consumers has waned.
The writer started the book with a lot of momentum, but they have been losing steam as they struggle to develop the plot and characters.
