The slang term momfluencer is a blend of "mom" and "influencer" and refers to a mother who builds a following on social media by sharing content about motherhood, parenting, lifestyle, and family life. The term began appearing in the early 2000s alongside the rise of social media and smartphones, which made it easy for new mothers to share photos, tips, and personal stories with a wide audience. Platforms like Instagram, YouTube, and TikTok helped popularize the role, with some momfluencers turning their online presence into full-time careers through brand partnerships and sponsored content. While the term can be used neutrally to describe a niche of online creators, it is sometimes used critically to highlight the commercialization of family life or the pressure to present an idealized version of motherhood.

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