The slang term tradwife is a blend of "traditional" and "wife" and refers to a married woman who embraces traditional gender roles, often focusing on homemaking, raising children, and supporting her husband as the primary breadwinner. While the concept of a traditional wife has existed for centuries, the specific term emerged online in the 2010s and gained widespread attention in the early 2020s through social media influencers who showcased a romanticized domestic lifestyle. These portrayals often draw inspiration from mid-20th-century ideals or earlier eras, featuring activities like cooking from scratch, sewing, gardening, and maintaining a home. The trend has sparked both admiration and criticism, with supporters framing it as a personal choice and critics viewing it as a step back from modern gender equality.

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