Search engine optimization (SEO) is the process of improving a website's visibility on search engines like Google to increase the chances of being found by users. It involves optimizing various elements of a website, such as its content, keywords, structure, and links, to make it more appealing to search engines. The goal of SEO is to rank higher in search results for relevant keywords, leading to more organic (non-paid) traffic. Effective SEO helps businesses attract more visitors, improve user experience, and achieve better online visibility without relying on paid advertising.

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