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Limited release
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限定公開, リミテッドリリース
the practice of showing a movie in a small number of theaters initially, usually in major cities, before gradually expanding to wider distribution
What is a "limited release"?
A limited release refers to the strategy of distributing a product, such as a movie, video game, software, or book, in a restricted number of locations or on a limited number of platforms before a wider release. This approach is often used to assess audience response, build buzz, or test the market in select areas. For example, a film might initially be shown in a few theaters or cities to create interest and generate reviews before being released more broadly. Limited releases can help manage initial demand and refine marketing strategies based on early feedback.
