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the practice of showing a movie in a small number of theaters initially, usually in major cities, before gradually expanding to wider distribution
What is a "limited release"?
A limited release refers to the strategy of distributing a product, such as a movie, video game, software, or book, in a restricted number of locations or on a limited number of platforms before a wider release. This approach is often used to assess audience response, build buzz, or test the market in select areas. For example, a film might initially be shown in a few theaters or cities to create interest and generate reviews before being released more broadly. Limited releases can help manage initial demand and refine marketing strategies based on early feedback.
limited release
