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Advertising campaign
/ˈadvətˌaɪzɪŋ kampˈeɪn/
/ˈædvɚtˌaɪzɪŋ kæmpˈeɪn/Advertising campaign
01
campagna pubblicitaria
a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time
What is an "advertising campaign"?
An advertising campaign is a series of coordinated advertisements that are designed to promote a product, service, or brand over a specific period. These campaigns are planned with clear goals, such as increasing brand awareness, generating sales, or promoting an event. An advertising campaign often includes multiple media channels, such as television, social media, print, and online ads, to reach a broad audience. It involves careful planning, creative development, and measurement to ensure that the message effectively connects with the target audience and achieves the desired outcome.
Example
The company launched an advertising campaign featuring popular influencers to promote their new line of skincare products.
The advertising campaign for the upcoming movie includes TV commercials, social media ads, and billboards across the city.
The advertising campaign was so successful that sales of the product skyrocketed within the first week of its release.
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