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under one's nose
01
used when something is either obvious or within one's field of vision but one does not notice it
What is the origin of the idiom "under one's nose" and when to use it?
The idiom "under one's nose" originated from the literal notion of something being in close proximity and within sight or reach of a person's nose, yet going unnoticed or overlooked. The phrase figuratively refers to situations where something is happening or present right in front of someone, but they fail to perceive or recognize it due to a lack of attention or awareness. It implies a sense of irony or frustration that the person did not notice something that was seemingly obvious or easily discoverable.
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The solution to that problem was right under your nose.
The keys were under his nose the whole time, but he couldn'tsee them and wasted hours searching for them.
The solution to the problem was under their noses all along, but they didn't realize it until someone pointed it out.
The opportunity to invest in the company was under their noses, but they overlooked it and missed out on significant profits.
The answer to the riddle was right under our noses, but it took us a while to figure it out.
