Search engine marketing (SEM) is a form of online advertising that involves promoting a website by increasing its visibility on search engines through paid advertisements. SEM typically includes strategies such as pay-per-click (PPC) ads, where advertisers pay each time someone clicks on their ad. These ads appear alongside organic search results when users search for relevant keywords. The goal of SEM is to drive targeted traffic to a website quickly, allowing businesses to reach potential customers through search engines like Google or Bing. SEM is a way to complement search engine optimization (SEO) efforts for broader online visibility.

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