Influencer marketing is a strategy where businesses partner with individuals who have a large following on social media or other online platforms to promote their products, services, or brand. These individuals, known as influencers, can influence their audience's purchasing decisions due to their credibility, expertise, or popularity in a specific niche. Influencer marketing typically involves influencers creating content that features the brand, such as posts, videos, or reviews, to reach their followers in an authentic and engaging way. It helps businesses expand their reach and connect with potential customers in a more personal manner.

Définition et signification de « influencer marketing » en anglais

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