A commercial bumper is a short, introductory or concluding segment used in television or radio broadcasts to transition between the content and commercial advertisements. It typically lasts only a few seconds and often includes brief audio or visual elements, like logos, jingles, or taglines, that identify the brand or show. Commercial bumpers are used to smoothly signal the start or end of an advertisement break, ensuring a professional and consistent flow in the programming. They are commonly used in TV shows, radio programs, or digital platforms to mark the shift from content to commercials and back.

Définition et signification de « commercial bumper » en anglais

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