A radio spot is a brief radio advertisement, typically lasting between 15 to 60 seconds, designed to promote a product, service, or brand. It is aired during commercial breaks on radio stations and may include a combination of spoken words, sound effects, and music to capture the listener's attention. Radio spots are intended to deliver a concise, persuasive message to a target audience and encourage actions like making a purchase, visiting a website, or attending an event. They are an effective way to reach listeners while they are engaged in activities like driving, working, or relaxing.

Définition et signification de « radio spot » en anglais

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