Définition et Signification de "wrap advertising"

What is "wrap advertising"?

Wrap advertising involves covering a vehicle, building, or other large surface with a full or partial advertisement, usually using vinyl or other durable materials. This form of advertising turns the surface into a moving or static billboard, displaying promotional messages, logos, or brand images. It is commonly used on cars, trucks, and buses, as well as storefronts or walls, to increase visibility and reach a larger audience. Wrap advertising is cost-effective, flexible, and can attract attention in a variety of locations.