Définition et Signification de "interactive media"

What is "interactive media"?

Interactive media refers to digital content that allows users to actively engage and interact with it, rather than just passively consuming it. This includes video games, websites, apps, and multimedia presentations where users can make choices, manipulate elements, or influence outcomes. Interactive media encourages participation and often responds to user input in real-time, creating a more personalized experience. Examples of interactive media include video games, online quizzes, interactive advertisements, and virtual reality experiences. It is widely used in entertainment, education, and marketing to increase engagement and offer a dynamic, user-driven experience.