Définition et Signification de "book tour"

What is a "book tour"?

A book tour is a series of promotional events organized by authors, publishers, or publicists to promote a new book. During a book tour, an author typically travels to various locations, such as bookstores, libraries, and literary festivals, to give readings, sign copies of the book, and engage with fans and media. Book tours help generate publicity, build an author's readership, and provide opportunities for direct interaction with the audience. The tour may include interviews, discussions, and other activities to raise awareness and interest in the book.