The idiom "bait and switch" originated in the realm of retail and marketing in the early 20th century. It describes a deceptive sales tactic where a seller advertises a product or service at an enticing price (the bait) to attract customers, but upon engagement, the seller then attempts to persuade the customer to purchase a different, usually more expensive, item (the switch). This tactic is designed to lure customers in with an appealing offer, only to disappoint or inconvenience them by redirecting their attention to a less desirable alternative. This expression is now used to attract potential buyers and capitalize on their interest, only to redirect them to a different, often less favorable, product or service.

Définition et signification de « bait and switch » en anglais

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