Bait and switch
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Definition & Meaning of "bait and switch"

bait and switch
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a deceptive marketing tactic where a product or service is advertised at a low price to attract customers, but is then substituted for a more expensive or inferior option

What is the origin of the idiom "bait and switch" and when to use it?

The idiom "bait and switch" originated in the realm of retail and marketing in the early 20th century. It describes a deceptive sales tactic where a seller advertises a product or service at an enticing price (the bait) to attract customers, but upon engagement, the seller then attempts to persuade the customer to purchase a different, usually more expensive, item (the switch). This tactic is designed to lure customers in with an appealing offer, only to disappoint or inconvenience them by redirecting their attention to a less desirable alternative. This expression is now used to attract potential buyers and capitalize on their interest, only to redirect them to a different, often less favorable, product or service.

example
Example
examples
The car buyer felt cheated after realizing the advertised low monthly payments were part of a bait and switch scheme, with hidden fees and additional charges revealed during the final contract signing.
The seemingly attractive online deal for a smartphone turned out to be a bait and switch when the store insisted on selling a more expensive model upon pickup.
Homebuyers were wary of falling victim to a bait and switch, carefully scrutinizing property listings to ensure that the showcased features matched the actual offerings.
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