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Split testing
01
pagsubok na hati, pagsubok A/B
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
Mga Halimbawa
The marketing team used split testing to see which version of the email led to more sign-ups.
Ginamit ng marketing team ang split testing para makita kung aling bersyon ng email ang nagdulot ng mas maraming sign-up.
Split testing helped the website increase sales by identifying the most effective landing page layout.
Ang split testing ay nakatulong sa website na madagdagan ang mga benta sa pamamagitan ng pagtukoy sa pinaka-epektibong layout ng landing page.
