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Loss leader
01
producto gancho, cebo
a product sold at a low price to attract customers and encourage sales of other profitable items.
Ejemplos
The store used milk as a loss leader to draw in shoppers.
La tienda usó la leche como gancho para atraer a los compradores.
Many supermarkets sell bread as a loss leader to boost overall sales.
Muchos supermercados venden pan como producto reclamo para aumentar las ventas generales.
