Ορισμός και Σημασία του "distribution channel"

What is a "distribution channel"?

A distribution channel is the path or system used to deliver products or services from the producer to the end consumer. It includes all the intermediaries and processes involved in getting a product from its source to the final buyer. This can include manufacturers, wholesalers, distributors, retailers, and online platforms. The choice of distribution channel impacts factors such as market reach, efficiency, costs, and control over the product’s availability and presentation.