Ορισμός και Σημασία του "advertising agency"

What is an "advertising agency"?

An advertising agency is a company that specializes in creating and managing advertising campaigns for businesses or organizations. These agencies help brands promote their products or services through various media channels, such as television, radio, print, digital, or social media. Advertising agencies work with clients to develop strategies, design ads, buy advertising space, and track campaign performance. They often employ creative teams, marketing experts, and media planners to ensure the ads are effective in reaching the right audience and achieving the desired goals, such as increasing sales or raising brand awareness.