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Split testing
01
Split-Test, A/B-Test
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
Beispiele
The app developers tried split testing to find out which feature users liked best.
Die App-Entwickler versuchten A/B-Tests, um herauszufinden, welche Funktion den Nutzern am besten gefiel.
