Definition & Bedeutung von "geotargeting"

What is "geotargeting"?

Geotargeting is a marketing strategy that delivers content, advertisements, or offers to users based on their geographic location. This is often done using GPS data, IP addresses, or location-based services from mobile devices. Geotargeting allows businesses to customize their messages to specific regions, cities, or even neighborhoods, ensuring that the content is relevant to the audience's location. It is commonly used in mobile advertising, local search results, and promotions, helping businesses reach nearby customers and increase the chances of engagement and conversion.