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Geotargeting
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Geo-Targeting, geografische Zielausrichtung
the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code
What is "geotargeting"?
Geotargeting is a marketing strategy that delivers content, advertisements, or offers to users based on their geographic location. This is often done using GPS data, IP addresses, or location-based services from mobile devices. Geotargeting allows businesses to customize their messages to specific regions, cities, or even neighborhoods, ensuring that the content is relevant to the audience's location. It is commonly used in mobile advertising, local search results, and promotions, helping businesses reach nearby customers and increase the chances of engagement and conversion.
Example
The restaurant chain uses geotargeting to offer special deals to people in the area during lunchtime.
Geotargeting allowed the travel agency to send offers for nearby vacation destinations to users.
The news website used geotargeting to show local headlines to readers based on their location.
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