The phrase "the customer is always right" is often attributed to retail pioneers such as Harry Gordon Selfridge and Marshall Field, who popularized customer-first business principles in the late 19th and early 20th centuries. It suggests that businesses should prioritize customer satisfaction, even if the customer is mistaken, to ensure good service and loyalty. The phrase encourages a customer-focused approach, where businesses aim to accommodate customer needs and preferences to maintain a strong reputation and attract repeat business.

What is the origin of the saying "the customer is always right" and when to use it?

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the customer is always right

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