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Direct mail
01
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service
What is "direct mail"?
Direct mail is a method of communication where printed materials, such as letters, postcards, or brochures, are sent directly to individuals or businesses through postal services. It is often used for advertising, promotions, or providing information, targeting specific groups based on their interests or needs. The goal is to create a personal connection and encourage a response, such as making a purchase or requesting more details.
Examples
The company sent out direct mail to promote their new product line to local customers.
Nonprofit organizations often use direct mail to ask for donations during the holiday season.
