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a unit of measurement used in print media to determine the amount of space occupied by an article, advertisement, or other content within a column of a newspaper or magazine
What is a "column inch"?
A column inch is a unit of measurement used in the publishing and printing industry to determine the amount of space an article, advertisement, or other content occupies in a newspaper or magazine. It refers to a one-inch high by one column wide section of the page. The size of a column inch can vary depending on the publication, as columns may have different widths. This measurement is used to calculate the cost of advertising space, with the price often being based on the number of column inches an ad occupies.
