Definition & Meaning of "meta-advertising"

What is "meta-advertising"?

Meta-advertising refers to advertising that promotes or discusses advertising itself. It often involves campaigns that focus on the concept of advertising or how ads are made and delivered. Meta-advertising can be used by brands to highlight their advertising strategies, showcase creativity, or critique the advertising industry. This type of advertising may use humor, irony, or self-awareness to engage the audience, often standing out by making the audience think about the nature of advertisements while still promoting a product or service.