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a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising
What is "pay-per-click"?
Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked by a user. It is commonly used in search engine advertising, where ads appear alongside search results for specific keywords. Advertisers bid on keywords, and when a user searches for those terms, the ads are displayed. The advertiser only pays when the user clicks on the ad, making it a cost-effective way to drive targeted traffic to a website. PPC is often used to complement other marketing efforts, such as search engine optimization, to increase visibility and attract customers.
