Phono-semantic matching

/fˈəʊnəʊsəmˈantɪk mˈatʃɪŋ/

/fˈoʊnoʊsəmˈæntɪk mˈætʃɪŋ/

the process in which a new word or morpheme is created by combining a sound component that resembles an existing word with a semantic component that reflects its meaning