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Semantic erosion
/səmˈantɪk ɪɹˈəʊʒən/
/səmˈæntɪk ɪɹˈoʊʒən/
Semantic erosion
[NOUN]1
the process whereby the original meaning or intensity of a word or expression becomes progressively weakened or diluted over time, resulting in a broader, less specific, or less potent semantic range