Definition & Meaning of "roadshow theatrical release"

What is a "roadshow theatrical release"?

A roadshow theatrical release is a film distribution strategy where a movie is shown in select theaters for a limited period before its wider release. During a roadshow, the film is typically presented in a special format or with unique features, such as reserved seating, an intermission, or additional content. This approach creates a sense of exclusivity and can build anticipation and buzz for the film. The roadshow is often used for high-profile films or those with a specific target audience, and it allows the filmmakers to generate interest and maximize impact before a broader, general release.