Definition & Meaning of "wide release"

What is a "wide release"?

A wide release refers to the strategy of launching a product, such as a movie, video game, software, or book, across a large number of locations or platforms simultaneously. This approach aims to reach the broadest possible audience by making the product available in many theaters, stores, or digital platforms. A wide release typically follows a limited release phase and is designed to maximize exposure, generate significant sales or viewership, and capitalize on marketing momentum. This strategy helps ensure that the product is widely accessible and can achieve its full market potential.