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to change the face of sth
01
to fundamentally transform something, often with far-reaching consequence
What is the origin of the idiom "change the face of something" and when to use it?
The idiom "change the face of something" derives from the idea of making a significant and often visible alteration to the appearance, nature, or character of a particular thing, place, or situation. The phrase "face" is used metaphorically to represent the external or observable aspects of an entity or concept. Changing the face of something implies a transformation that is easily noticeable and can impact its overall nature or perception.
Example
The urban renewal project seeks to change the face of the neighborhood, revitalizing it and enhancing its appeal to residents and visitors.
The construction of the new skyscraper will change the face of the city's skyline.
The charity's efforts to eradicate poverty in the region aim to change the face of the community, providing better opportunities for residents.
The innovative technology has the potential to change the face of the healthcare industry by improving patient care.
The groundbreaking scientific discovery is set to change the face of our understanding of the universe and its origins.
