Shifting sands
volume
British pronunciation/ʃˈɪftɪŋ sˈandz/
American pronunciation/ʃˈɪftɪŋ sˈændz/

Definition & Meaning of "shifting sands"

Shifting sands
01

something that is changing all the time and cannot be easily predicted

What is the origin of the idiom "shifting sands" and when to use it?

The idiom "shifting sands" originates from the literal idea of sand dunes or desert landscapes where the terrain is constantly changing due to wind and natural erosion. Figuratively, it is used to represent an unstable or uncertain situation, often referring to circumstances or conditions that are unpredictable and subject to frequent changes. The phrase conveys the idea that one cannot rely on a stable foundation in such conditions, which may lead to difficulties or challenges in making decisions or plans.

example
Example
examples
Starting a business in the ever-changing tech industry can sometimes feel like building on shifting sands, given the rapid advancements and shifts in consumer preferences.
Investing in the stock market can feel like walking on shifting sands, as the values of stocks can fluctuate rapidly.
Trying to predict the outcome of the negotiations in the volatile international trade environment is like trying to build a castle on shifting sands.
The political landscape in the region is like shifting sands, with alliances and power dynamics constantly evolving.
In a relationship built on trust, constantly changing stories and excuses can create an atmosphere of shifting sands, making it challenging to maintain a solid foundation.
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