Public image

/pˈʌblɪk ˈɪmɪdʒ/

[noun]

Public image

[NOUN]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

Examples

1. The company is trying to improve their public image through a new advertising campaign, but it's just putting a lipstick on a pig - they need to address the underlying problems.

2. Israel's public image took a huge hit.

3. However her public image took a serious blow with the onset of the Syrian Civil War.

4. The actor completely damaged his public image by numerous fights, arrests and public meltdowns.