Definition & Meaning of "airtime"

What is "airtime"?

Airtime refers to the amount of time a program is scheduled to be broadcast on television or radio. It determines how long the show will run, whether it is a short segment or a full-length program. The amount of airtime a program receives can affect its visibility and audience reach. Shows with more airtime may attract more viewers or listeners, while those with less airtime may have a smaller audience. Airtime is an important factor for broadcasters when planning schedules and deciding which programs to prioritize.