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Clickstream
01
the chronological order by which a user clicks on the hyperlinks in a given website
click
stream
clickstream
n
Example
Companies use clickstream analytics to identify trends and patterns in online shopping behavior.
Clickstream analysis reveals which pages attract the most traffic and where users drop off.
Privacy concerns arise over the collection and use of clickstream data without user consent.
Analyzing clickstream data helps marketers optimize website layouts and improve user engagement.
Understanding clickstream metrics is essential for refining digital marketing strategies.