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Sell-by date
01
the last recommended day for a product to be sold before its quality begins to deteriorate
Example
His ideas about technology have passed their sell-by date, and now he's struggling to keep up with the industry.
She has passed her sell-by date as a pop star, and her music is no longer popular.
The company's products are becoming irrelevant, and they're in danger of passing their sell-by date in the market.
