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to roll out
[phrase form: roll]
01
to officially introduce or launch a new product, service, or system
02
to use a roller or similar tool to flatten something
03
to flatten something by unrolling it
Example
The company rolled out its latest collection to much fanfare.
They are rolling out a new internet service in our area.
They rolled out the updated software yesterday.
The government plans to roll out a series of tax cuts over the next few years.
She rolled out the dough on the floured counter.