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Prime time
01
the time at which the largest number of people are watching TV or listening to the radio
Dialect
American
American
What is "prime time"?
Prime time refers to the period during the evening when television or radio programs are most likely to attract the largest audience. It typically occurs between 7 PM and 10 PM, when many people are home and available to watch or listen to their favorite shows. During prime time, networks often air their most popular or high-budget programs, as advertisers are willing to pay more for commercial spots during these hours. Prime time is considered a key time for attracting viewers and generating high ratings.
Examples
Advertisers pay top dollar for commercials aired during prime time television slots.
The new sitcom premieres tonight during prime time, attracting viewers of all ages.
