on the face of it

/ɒnðə fˈeɪs ɒv ɪt/

/ɑːnðə fˈeɪs ʌv ɪt/

[phrase]

on the face of it

[PHRASE]

used to state that something appears to be true or appealing at first glance

synonyms : apparently

ostensibly

seemingly

Examples

1. There might be other routes drivers can use to get to their location, but in general, every driver wants to take the shortest route, which seems pretty sensible on the face of it.

2. It would seem, on the face of it, that if you like Grenache, as I do, the straight forward thing to do would be to get some Grenache grapes and dissect out the seeds and germinate the seeds.

3. So yes, on the face of it to us, it sounds incredible.

4. And on the face of it, if you look at the numbers, it is quite striking.