"self-publishing"的定义和意义

What is "self-publishing"?

Self-publishing is the process where an author independently produces and distributes their work without going through a traditional publishing house. This method allows authors to maintain full creative control and ownership of their book or other content. It involves managing all aspects of the publishing process, including editing, design, printing, and marketing. Self-publishing can be done through various platforms and services, such as print-on-demand or digital publishing, enabling authors to reach readers directly and retain a higher percentage of the profits.