What is "hard liquor"?

Hard liquor refers to distilled alcoholic beverages with high alcohol content. Hard liquors are made by distilling fermented bases like grains, fruits or vegetables to increase their alcohol concentration to between 35% and 60% alcohol by volume. Common types of hard liquor include vodka, gin, rum, tequila, whiskey and brandy. Compared to beer and wine, hard liquors have a more neutral flavor profile and take on aromatic notes mainly from flavorings added during or after distillation. Hard liquors are often enjoyed 'neat' or on the rocks, and mixed into cocktails.Because of their high alcohol content, hard liquors hit the drinker faster and harder than lower alcohol beverages,requiring more care to avoid excess. Though meant for sipping and moderation, hard liquors also lend themselves to excessive consumption due to their potency and ease of masking with mixers.