What is a "cheek color"?

A cheek color, also known as a cheek tint or cheek stain, is a cosmetic product used to add color and definition to the cheeks. It is available in various formulations, including creams, gels, and liquids, and is applied to the apples of the cheeks to create a natural, flushed look. Cheek color typically provides a long-lasting and buildable color payoff, allowing for customizable intensity. It enhances the overall complexion, giving the cheeks a healthy and youthful appearance. Cheek color is often used as a key component in creating a fresh and radiant makeup look.