Shotgun approach
01
hagelgevärsmetod, spridningsmetod
a broad marketing strategy that uses multiple tactics to reach a wide audience, but without a clear understanding of the target market, leading to a less effective use of resources
Idiom
Exempel
The marketing team is taking a shotgun approach to advertising, hoping that something will stick.
Marknadsföringsteamet använder en hagelgevärsstrategi i reklam, i hopp om att något ska fastna.
