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Human billboard
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человеческий рекламный щит, ходячая реклама
a person who carries or wears advertising materials, often in the form of a sign or costume, to promote a business or product
What is a "human billboard"?
A human billboard is a person who advertises a product, service, or brand by wearing clothing or accessories that display the advertisement. This method of promotion often involves tattoos, T-shirts, hats, or signs that feature logos, slogans, or other brand messages. Human billboards are used as a creative way to attract attention and promote a product, often in high-traffic areas, with the person acting as a walking advertisement. This method is typically more unusual and personal compared to traditional advertising forms.
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