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to pass one's sell-by date
01
больше не быть эффективным
to be no longer effective or of much use
![to [pass] {one's} sell-by date definition and meaning](https://cdn.langeek.co/photo/40913/original/?type=jpeg "to [pass] {one's} sell-by date definition and meaning")
What is the origin of the idiom "dead in the water" and when to use it?
The idiom "dead in the water is believed to have originated in the context of sailing or boating, where a vessel that has lost power or momentum is said to be "dead in the water." This phrase is often used to describe a project, plan, or initiative that has stalled or failed to make progress. It can also be used to describe a person or organization that has encountered insurmountable obstacles or setbacks, and is unable to move forward.
Пример
His ideas about technology have passed their sell-by date, and now he's struggling to keep up with the industry.
The company's products are becoming irrelevant, and they're in danger of passing their sell-by date in the market.
She has passed her sell-by date as a pop star, and her music is no longer popular.
