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to personalize
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персонализировать
to customize something to suit an individual's needs, preferences, or characteristics
Пример
Drummers often personalize their drumsticks with their names or logos.
The team captain personalized her field hockey stick with bright colors.
He personalized his denim jacket with colorful embroidery, stitching his initials and favorite symbols onto the back.
With retail analytics, companies can personalize marketing campaigns to target specific customer segments.
The opulent hotel offered guests personalized butler service and exclusive spa treatments.