Definição e Significado de "engagement"

What is "engagement"?

Engagement on social media refers to the interactions between users and the content shared on a platform. It includes actions such as likes, comments, shares, clicks, and reactions, which show how users respond to posts, videos, or updates. High engagement indicates that the audience finds the content interesting or relevant, while low engagement suggests less interest. Social media engagement is often used to measure the success or popularity of content, helping individuals or businesses understand their audience and improve their communication strategies.