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to throw a sprat to catch a mackerel
to throw a sprat to catch a mackerel
01
***to expend or risk a small amount of effort or money that has the potential to yield much greater benefits or rewards
Exemplos
When big retailers like them offer cash-back prizes, they are throwing a sprat to catch a mackerel — the money they make from sucking in customers more than outweighs what they spend in actual payouts.
